If you’re reading this, you already know that we have a blog. We’ve incorporated our blog into this site, which also serves as our main website. Considering this, it may seem a bit confusing to some as to why, as of two days ago, we have also set up a Tumblr account for Laser Burn Media. We decided to do this for a couple of reasons, which I’ll share with you now.
First, let me briefly explain what Tumblr is, as there are still many people who aren’t all that familiar with it. Tumblr is a free blogging platform that is designed to allow users to quickly post almost anything, links, photos, video, and even full blown blog posts, from almost anywhere. While not nearly as functional as WordPress (which powers this website), Tumblr isn’t meant to be. It’s essentially an online notebook that is great for quickly and easily sharing whatever you want to share and it can be done quickly and with very few key strokes. But that’s just my definition. Here’s how Tumblr describes themselves…
“Tumblr lets you effortlessly share anything. Post text, photos, quotes, links, music, and videos, from your browser, phone, desktop, email, or wherever you happen to be. You can customize everything, from colors, to your theme’s HTML.”
Right, so now that we all know what Tumblr is, let me now explain why we decided that in addition to this blog, Laser Burn Media also could benefit from a Tumblr blog. For starters, we really love the idea of being able to shoot out quick Tumblr posts from anywhere, even from our cellphones. This has a lot of benefits to both us and our clients. It can serve as a virtual notebook and scrapbook. If, while out and about, we see something interesting or suddenly get hit with an interesting idea, we can quickly shoot it to Tumblr. Our Tumblr account then feeds that post with our Twitter account, automatically. The ability to rapidly and easily share almost any type of information from anywhere has too many obvious benefits to ignore. And, as our Tumblr is our “notebook”, it’s quite possible that a short Tumblr post will turn into a full blown, fully fleshed out post on this blog.
Tumblr also allows us to interact with an entire community that we might not otherwise have contact with. In addition to being a blogging platform, Tumblr is also a social networking site. Users can interact with each other, follow fellow Tumblr blogs, and participate in a diverse community of online enthusiasts. As a business, having access to this community is something that is hugely valuable to us. We hope that our Tumblr blog will allow us to build our brand recognition, help us generate leads, and allow us to share industry information with other social media professionals. Simply put, Tumblr represents a community of users that we would be foolish to ignore.
Finally, there are real SEO (search engine optimization) benefits to having multiple sites all pointing to each other. When determining where your site will show up in a search results (ie #3 on page 1 of the results or #7 on page 72716), Google places a high value on the number of other, quality sites linking to your site. Google is also placing an increasingly higher value on links coming from social networking sites, as well. So having a Tumblr blog will potentially help us in both of those areas. Having multiple sites (this one, our Tumblr blog, our Twitter profile, and our Facebook page) creates a large “net” across the internet and since all the sites link to each other, it can help us drive traffic to the sites, build the ever-valuable back links, and potentially increase our relationship with our audience. The more people we interact with, the more likely we are to earn links to our sites, and the better our sites will then perform in search results. Or so the theory goes, anyway.
Tumblr is, by itself, a very powerful and incredibly useful social media and blogging platform. We believe that by combining that versatility, and the large community of users associated with it, with our other web properties will pay large dividends for our company. Additionally, by using both a full blown publishing platform (WordPress) and the quick and nimble Tumblr platform, we can create a deeper level of engagement with our audience, providing them with a wide range of content and have the ability to do so from almost anywhere. Tumblr adds an exciting and powerful tool to our toolbox that will allow us to do our job better. Considering all of this, setting up a Tumblr blog was something we couldn’t pass up.
If your business or brand would like help with increasing your presence on the web, providing you with a way to build and leverge powerful relationships with your target markets, please consider enlisting the services of Laser Burn Media. Our professionals will work with you to develop a custom solution to your online and social marketing needs. We specialize in working with small and medium sized businesses and can work with almost any budget. Best of all, we’ll sit down with you, answer all of your questions and address all of your concerns before we accept a dime from you. What do you have to lose?
-Dan Cheek
LaserBurnMedia.com
dan@laserburnmedia.com
Twitter.com/LaserBurnMedia
(570)795-9467
