Laser Burn Media

For the last week Google had webinars on their new interface and how it works. Last week I blogged about the new quality score as one of the changes. People that have been attending these webinars seem to ask a lot of the same questions.

Today we held the last in the series of new interface webinars. Each week we get lots of great questions from attendees about the new interface. Today on New Interface Thursdays we’re going to highlight some of the top questions and answer them.

How do I delete keywords?
To delete a keyword, select the checkbox next to it and then click on the Change status menu at the top of the table. There, you’ll find the option to delete.

My ad is pending review. What does that mean?
An ad with a pending review status can run on Google search pages, but it won’t run on our search partners or on content network placements until we review and approve it. Every time you submit new ads or make changes to existing ads, they are automatically submitted for review. (We review ads in the order they’re submitted).

In the previous interface, ads were reviewed and approved in the same way, but this information wasn’t visible. With the new interface, we chose to start showing more detailed approval status information to give you a better of idea of where your ads are eligible to show.

Where do I find spreadsheet editing?
Spreadsheet editing is only available at the ad group level. To enter spreadsheet mode, navigate to the Keywords tab of any ad group, then select Spreadsheet edit under the More actions menu.

What is the difference between 1 per click and many per click conversions?
The metric formerly called conversions in the previous AdWords interface is now relabeled 1-per-click conversions in the new interface. This metric measures the number of unique clicks on your ads that lead to conversion events. For example, if you’re measuring sales and one ad click leads to three different transactions, only one 1-per-click conversion is counted.

In contrast, many-per-click conversions count each conversion that occurs after a click on your ad. So in the example above, since three different transactions occurred after the initial click on your ad, three many-per-click conversions are counted.

You can learn more about the difference between 1-per-click and many-per-click conversions here.

How do I view Destination URLs for keywords?
You can easily view the destination URLs for your keywords by customizing your columns. From the Keywords tab, click Filters and views and select Customize columns. From there you can turn on the column for Destination URL as well as other metrics for your keywords.

Where are settings for ad scheduling, frequency capping, ad rotations, etc?
On the Campaign Settings tab, there are a few sections labeled Advanced. For example, below your selected bid type and budget, you’ll find an advanced section for position preferences and delivery method. At the very bottom of the page, you’ll find some additional advanced settings like ad scheduling, ad rotation settings, and frequency capping. We organized the settings page in this way to make sure it was easy for you to scan through the fundamentals of your campaign while still giving you the option to explore more advanced configurations.

Those are the general questions that have been asked over the last week. I know that there are many more questions that people have. Some people might not like how the interface has changed. Everything changes and no one likes it but you have to get used to it. Different features will be changed and moved. Google is trying to make this system better and we just need to stay up with it and help them through their progress. They want to make it better for the Adwords specialist’s, and that is exactly what they are doing.

John Botch

Laserburnmedia.com

john@laserburnmedia.com

The adwords team has made some changes made in the way that Google formulates their quality score. They have been adding new components since 2005.  Those new features are adding landing page load times, offering score diagnosis on the keyword analysis page, and displaying first page bid estimates. This will help advertisers get a better hold of how their advertisements are performing for them and maybe even their customers. Since there where changes and most people will have questions about the changes listed above. The Adwords team has released a Search Ads Quality Getting Started Guide

You’re probably already familiar with the concept of Quality Score and know that it plays a major role in the way that Google decides when to show your ads and how to rank them. But, even seasoned AdWords veterans still have questions about ads quality, which is why we’ve put together the Search Ads Quality Getting Started Guide. (http://adwords.google.com/support/aw/bin/static.py?page=guide.cs&guide=23572)

The new Search Ads Quality Getting Started Guide is a resource for how you can get the most out of your search advertising on Google. While we’re not making any changes to the way Quality Score works, the guide is organized to help you understand some of the most important concepts around quality, such as: how quality score affects your ranking and how quality score affects how much you pay.

The new guide also offers useful tips on how to improve your ad quality and addresses some of your most common questions.

Whether you’ve been advertising with AdWords for years, or you just created your first campaign, we believe that the Getting Started Guide will be a useful resource for you to learn more about a topic that is at the core of advertising on AdWords.

This has been put in place to help the Adwords specialist get some hard facts on the advertisements that they are running. The hard part might be explaining it to your customers. In theory it is a great idea because of the added effects. There is also an advantage that it shows you the first time advertisement bid.

John Botch

Laserburnmedia.com

john@laserburnmedia.com