It seems almost every business, organization, politician, and celebrity has their own Facebook page. Most of these pages, however, are all fairly generic and look exactly the same. They are also, usually, boring, unimaginative, and add little value to either the organization or the “fans” of the Facebook page. All of this is unfortunate because a well maintained, well thought-out Facebook page can prove to be tremendous asset to the organization. Here are five ways you can get better at Facebook.
- Add original content to your Facebook page.
People need a reason to visit your Facebook page, so give them one. By uploading content (videos, pictures, announcements, etc.) to your Facebook page, people will have a real interest in paying attention to your page. Additionally, by providing this exclusive content to your page, it provides value to your Facebook fans and visitors. This goes a long way toward shaping the page into an effective business tool for your organization. - Send out regular updates to your fans.
One of the benefits of both Facebook Pages and Groups is that it allows you to send out messages to all of your fans or group members. This is an ideal way for you to pass along important information to your target audience. It also provides a way for you to achieve top of the mind awareness with your followers. Many people join a group or become a fan of a page and then forget all about it. By receiving regular updates from you, this is less likely to happen. A note of caution, though: Keep your updates regularly spaced out and DON’T spam the hell out of people. One or two messages a month is fine. One or two a week is pushing it and can do much more harm than good. - Pay attention to your Facebook fans and group members.
Facebook is a social application. This is important to remember, because it’s all too easy to simply use it as a forum for you to blast out information to you audience and ignore what they are talking about. Your Facebook page is an amazing way for you to not only communicate with your audience as whole, but also individually. By interacting with your Facebook followers on all levels, you add more depth and personality to your page. This is an easy way for your page to rise above your competitors, build relationships with your target audience, and build and strengthen your brand. - Take advantage of the Facebook Event feature.
Whenever you can, it is always a good idea to interweave your “real life” business with your virtual identity. Hosting exclusive events for Facebook followers in an excellent way to strengthen your relationship with your online followers and add value to your Facebook page. By promoting exclusive events, open only to Facebook friends, you provide an incentive for your target audience to pay attention to your page. It also allows you to strengthen your brand and build loyalty. But best of all, these events create a way for you convert online friends into real-life customers. - Incorporate Facebook into your customer service strategy.
Facebook provides a forum for you to speak with your target market, and also provides a forum for that target market to speak to you. By allowing your customers, or potential customers, to voice their opinions, questions, complaints, and feedback on your Facebook page, and to then respond to those concerns, you make your Facebook page a valuable tool for your customers. Knowing that an answer to their concerns is only a click away on Facebook, you can go a long way towards building and maintaining confidence in your products, your brand, and your commitment to meeting and exceeding your customers’ expectations. When isn’t that a good thing?
Some businesses and organizations see a Facebook page as a Pet Rock. They really want one, but once they have it…they’re not so sure what they should do with it. By incorporating these five simple strategy’s into your Facebook page, you can transform it from a meaningless novelty into a valuable business tool. And if you’re serious about using the power of social media to help build and strengthen your business, organization, or brand, please don’t hesitate to contact us directly. We can help.
See also: Five Ways to Get Better at Twitter and Five Ways to Get Better at Blogging
-Dan Cheek
www.LaserBurnMedia.com
dan@laserburnmedia.com
