The adwords team has made some changes made in the way that Google formulates their quality score. They have been adding new components since 2005. Those new features are adding landing page load times, offering score diagnosis on the keyword analysis page, and displaying first page bid estimates. This will help advertisers get a better hold of how their advertisements are performing for them and maybe even their customers. Since there where changes and most people will have questions about the changes listed above. The Adwords team has released a Search Ads Quality Getting Started Guide
You’re probably already familiar with the concept of Quality Score and know that it plays a major role in the way that Google decides when to show your ads and how to rank them. But, even seasoned AdWords veterans still have questions about ads quality, which is why we’ve put together the Search Ads Quality Getting Started Guide. (http://adwords.google.com/support/aw/bin/static.py?page=guide.cs&guide=23572)
The new Search Ads Quality Getting Started Guide is a resource for how you can get the most out of your search advertising on Google. While we’re not making any changes to the way Quality Score works, the guide is organized to help you understand some of the most important concepts around quality, such as: how quality score affects your ranking and how quality score affects how much you pay.
The new guide also offers useful tips on how to improve your ad quality and addresses some of your most common questions.
Whether you’ve been advertising with AdWords for years, or you just created your first campaign, we believe that the Getting Started Guide will be a useful resource for you to learn more about a topic that is at the core of advertising on AdWords.
This has been put in place to help the Adwords specialist get some hard facts on the advertisements that they are running. The hard part might be explaining it to your customers. In theory it is a great idea because of the added effects. There is also an advantage that it shows you the first time advertisement bid.
John Botch
Laserburnmedia.com
john@laserburnmedia.com
